Ryan Wichelns on Becoming a Freelance Outdoor Writer

The sweat was mounting on Ryan Wichelns’ brow. His breath was labored, his hands tiring, his vision narrowed. Like his summit push to Mt. Brooks in Denali National Park in whiteout conditions, what lay ahead was unknown. 

He talks calmly about it now, but he probably gulped a few times before sending. It being an email to the editors of Backpacker Magazine containing his first ever story pitch. He says he dashed the submission off for fun, an inconsequential story idea that he didn’t expect much of. 

As happens with unexpected pursuits, that throwaway email changed the direction of his life.

I don’t buy his telling though. Ryan seems like the kind of meticulous person that would carefully analyze each word to make it sound just right; that plans week-long excursions to Alaska to undertake a “technical first that links five peaks in a remote part of Denali National Park.” He strikes me as a planner with an affinity for spreadsheets.

Either way, as with many of his climbs, he’d end up scaling this new trajectory with quick progression: He’s the editor of Eastern Mountain Sport’s goEast blog, has written for Outside Magazine, Backpacker, and Alpinist, and he’s fully supported himself through writing for over a year.

That’s not a normal course for a young freelancer. 

Ryan in his element. Photo source: ryanclimbs.com


It started with a trip to Arcadia… Rhode Island. 

“Arcadia is probably the only place you can backpack in the state,” he chuckles. Rhode Island being all of 37 miles wide by 48 miles long.

Backpacker bit. Ryan was now a writer.

“It taught me a valuable lesson, that you should focus on a niche. Certainly, not a lot of people were writing about obscure trips in RI.” His idea stood out and they took a chance on him.

One small trip, one small act, one big life-altering outcome.


Ryan is at the dawn of his writing career but is already one of the rare species to make a full-time living off it. 

As my editor at goEast, I was curious to learn more about his own path, and to see what advice I may be able to glean from someone a few years ahead of me on this journey. In our call he shared some tips for breaking into freelance writing.

Advice on How to Become a Freelance Writer

Find a niche: 

“This might be the most important thing,” Ryan declares. “There’s a lot of competition and it’s not easy to dive in if you’re pitching yourself as just another writer,” he says.

Anyone can be just another writer. What makes you stand out? What can you write about better than most others? What special angle can you provide? Find your expertise and make yourself valuable with it.

A niche can often be identified by thinking creatively. Start by considering what you already possess, such as local knowledge (which tends to be overlooked), a combination of distinct perspectives (maybe via your upbringing or education), or a particular interest you have.

“For me, it was somewhat accidental and somewhat forced. My niche was in the Northeast. Backpacker didn’t have a ton of people writing about that, but they needed the content,” Ryan offers.

Know the publication you’re pitching to:

You need to understand the publication in order to appeal to the editor.

How does the story you want to pitch fit into what they publish? What is the format or structure of their stories? Are there any gaps in their content? 
Familiarize yourself with their articles, try to understand the reader, and think like an editor.

Ryan at Pico de Orizaba. Photo credit: Lauren Danilek


Write about what interests you:

Ryan studied journalism in college and was the editor of the school paper, yet it wasn’t until he started writing for Backpacker that he saw a future in the pursuit: “The thing is, I never enjoyed writing all through high school… and while it was rewarding to work on an investigative piece [at university], I had more fun writing about the outdoors,” he shares.

Now when he considers potential articles, he evaluates whether it is interesting to him personally. If he’s excited by an idea, it will likely come through in the pitch and the piece.

Relationships matter:

“My first editor at Backpacker took a chance on me. I give her credit for a lot of my success,” Ryan says from the onset.

“After awhile she was giving me assignments, put me up for a job with the [Outdoor Retailer (OR)] Daily. She recommended me for all sorts of press trips.”

The relationship they developed, the trust, and Ryan’s ability to deliver led to an abundance of future opportunities. 

Network. Or, go where the people are:

In a digital world, face time (not the app) matters.

“Going to OR and working for the Daily was the best thing I did for my outdoor industry freelance career,” Ryan notes.

Outdoor Retailer is a beacon for the industry in the U.S., attracting gear companies, athletes, media, and others involved in the space. As a reporter for the daily paper that runs during the duration of the show, Ryan was able to meet editors and writers at other publications, gain leads for stories or pick up products to test, and receive invitations for press trips.

Pitching:

The bread and butter of getting in the door of a publication is the pitch, an “elevator style” presentation of a story idea with the hopes that it intrigues an editor.

The aim for a first story is just that, get a story. Any story. Ryan suggests pitching something more formulaic, such as a a round up or a short interview—in a magazine, look to the beginning sections (often known as the “Departments”) and shy away from pitching a feature.

From an editor’s perspective, it’s easier to take a chance on a new writer with something simple. It’s uncommon for editors to accept a big feature idea from a new writer without a demonstrated history.

“Once I see someone can do [a simpler piece], it becomes far easier to take the reigns off and let them do something more from their own judgement,” Ryan shares. After you have established a relationship with the editor, try pitching a slightly larger idea, then build from there. 

I’ve found Tim Neville’s, The Art of Travel Writing ebook from World Nomads, to be a wonderfully helpful beginner guide that features a detailed “how to pitch” section.

Ryan and pals on their Mt. Brooks expedition in Alaska. Photo source: ryanclimbs.com


A long and bumpy road:

Of course, a word of caution: This path takes time. 

From most accounts I’ve read, years of dedication are required before freelance writers are able to fully support themselves from writing alone. Often this path begins as a part-time thing, they have savings, or there is a very supportive spouse.

But if you can make it work, you can achieve creative flexibility, get paid to go on trips, and work from wherever you have internet access (at least intermittently). 


Ryan has earned his career, step by step, much like his increasingly technical climbs after years of training.

And where one person goes, another is likely to follow; seeing an example acts like a green light for others. If you are pursuing a freelance writing career, or thinking about it, good luck–and consider doing what Ryan did, just keep moving forward.


You can learn more about Ryan Wichelns and read his work at ryanclimbs.com.


Feature photo of Ryan on Mount Rainier, from his website.

Of Walking in Place on the Crawford Path

Screeching trees and silent birds. Wind gusts blot out all beyond the chatter in my head. I am a cone cut off by walls of thrashing air. We are a skipper within a rushing sea, we are pods against the current, we are looking down on the world. Eyes watering.

For the next hour my ears ring with an acquired tinnitus. Emergency radio broadcast signal or post-concert hum. Chili at 10:40 and a muffin with “blueberry filling.”

“I’m tired.” “Oh me too. “Do you have to walk back down?” “No.” “Lucky.”

I lunch at a table with a view out the window that shows sky but censors everything below the sill: undulating mountains, rolling silhouettes that fade from deep blues to whites as they drift away and fall off the edge of the earth. I can’t see them but I can sketch the angular pop outs from the contours I traced with my legs on the hike up. Families gather by the glass to snap photos.

Overlooking the Lake of the Clouds



Today it’s just me and travel, me and conquest, me and stringy cheese catching in my beard. I dab my face with a paper napkin after each bite.

The air inside is stuffy and cold like a dirt cellar. I want to bounce but my body has captured the mind and I fade from the room daydreaming of sleep. 

I take my time. The passing of the clock means little beyond accumulated fatigue, or recovery in this instance. There’s no dark to beat back, no deadlines.

On the way down an older gentleman in a yellow wind jacket is battered about in the gales. He teeters on each landing, catches himself and readies for the off-balance maneuvering of the next step. He reminds me of a circus clown on stilts performing an exaggerated expectant tumble. He lets me pass.


Mount Washington ensconced in clouds


Mounds as distance markers, wind as companion, clouds as serpents slithering over crests and shadow monsters crawling on the granitic carpet. A free market landscape of vastness and motion. 

I wonder, what if I moved the world back with each step instead of pushing myself forward over its surface? How would that change things, to know you remained in place? It’s not that different than the lived experience, I decide, to feel as if everything revolves around your center of gravity.

Instead, what if you could experience the world barreling through space, or rotating on its axis? Would you feel enlarged, battered, guided by outside forces?

I’ve also heard walking described as controlled falling. 

Descending uphill, I see dots in the distance that become human presence. Approach, smile, pass, approach, smile, pass. Each is a sample of tenderness or grief or tension or levity. How are there so many emotions on the trail?


Bounding up a boulder field towards Mt. Washington


An old man in a green AMC shirt works the lodge with a gaggle of a younger generation who giggle lots, fall into summer flings, and play pop music loudly from the kitchen. 

The younger male attendant gives cleaning orders to the predominantly female staff, which consists of soapy water on floor for mopping and is met with gaiety in fulfillment. He moves to the window overlooking the west side of the ridge, a friendly companion sliding up on his right as they gaze out and talk of yesterdays ascent. They sneak intimacy in public view. She kissed him by the bathroom door, out of sight. I wonder what the old man does for companionship.


I wasn’t going for style points today, or hygiene; I’m hoping the clean boxers and shorts mask the day old damp and miasma that comes from climbing and no shower. 

Some couples have full on matching dead bird kits: raging red, athletic cut, sunglasses atop head, uniformed to showcase they are on the same team. We talk about the wind.


I got my summit photo


No Everest lines here, but plenty of eager train-goers who paid the price of admission for a summit push and mob the sign declaring top. “You should let someone who earned this view through brawn take a picture,” I think to myself. 

They are accustomed to standing on an escalator for their chance at cherry pie, elbowing about for a shot, of what I wonder? What does getting to the peak of a mountain under mechanical means mean to someone of able body? “This Car Climbed Mt. Washington” and other such silly messages we display. 

Mostly I’m annoyed that people push through while I wait my turn, then take so long for photos commemorating a cheap thrill. It’s a bit like a trophy for showing up, or paying your way into Harvard. 

But maybe that’s because I relish in movement, of covering distance on my own accord, of seeing where you end up under motive power. The journey is me, the reward is my own. If I just wanted fast kicks I’d go to an amusement park. Oh curmudgeonly me…


The drive home is a route I’m getting accustomed to. Weekends at Rumney: climbing up then down, careening up then down, emotions up then down.”

Some people say they get depressed after sending a big project, “post-send blues” they call it. It’s a low after a long, hard push: of achievement and the release of emotional toil. These goals become a driving force in their life. Once achieved, there’s an overriding sense of not knowing what’s next, of what you are, and why you exist, to some extent. Mountaineers who spend 3-5 months in the Himalayas talk about re-entry to home life with similar complexity. 

I don’t experience this, but I have a micro-lull come Monday. The come down is like withdrawal, I imagine. 

Partly I feel utterly free on a good day of climbing. All concerns vanish and I wade in an ocean of unconcern until I get back. Climbing helps me reset and recalibrate. It’s a step back that let’s me see things with clear eyes, like emptying the cache in your browser and not getting guided suggestions on your every query. The history vanishes and you can attune yourself to what’s important now. 

Until next week.



Photos by the author.

On the Power of Self-Respect

And owning up to how we want to live

Hey everyone,

This week’s theme focuses on how we choose to operate in the world. Will we lead with self-respect, will we aspire to be a hero, will we let physical or mental or societal impediments limit us?

Plus, three internship opportunities with outdoor magazines.

Opportunities

Rock and Ice Internship

Great way to break into the industry and hang out in a super outdoorsy community.

Field Mag Internship

Field Mag is “a modern outdoor lifestyle publication for lovers of good design and the great outdoors.” They are looking for summer intern(s) to help with editorial efforts, social, and potentially marketing/advertising.

Sidetracked Magazine Internship (pending details)

Sidetracked is UK-based and features first person narrative with gorgeous photography.

What I’m Reading

On Self-Respect: Joan Didion’s 1961 Essay from the Pages of Vogue

Joan Didion is lyrical, a weaver of narrative, and offers critical insight into the human psyche.

To assign unanswered letters their proper weight, to free us from the expectations of others, to give us back to ourselves—there lies the great, the singular power of self-respect. Without it, one eventually discovers the final turn of the screw: one runs away to find oneself, and finds no one at home.


Kilian Jornet. Mountain poetry

Kilian talks about what drives him to the mountains, and what he seeks out there and within himself. Also, why it is important to strive to be heroes in the everyday:

What we should contemplate is that it shouldn’t be considered heroic but the natural thing inside all of us… They’ve shown us that the heroic should be the normal human thing to do, and in our individualistic and self-centered days, this is important and admirable.


How a one-handed champion is reinventing rock climbing

Photo source: National Geographic

I mean, shit. She’s one-handed and climbing 5.12s.

“Hey guys, I’m missing my left arm below the elbow, so I chopped off the end of a Trango ice tool, put a screw in it, and attached it to the socket of my prosthetic. Wondering if this would be okay to climb with?”


The Desperado

“In April 2018, a blind man with one foot robbed a bank in Austin, Texas. This is a heist story—but unlike any you’ve ever read.”

Wonderful writing. Spell-binding from the opening lines. The Atavaist is a must read for storytelling.




Enjoy the round up?

Sign up for the newsletter on substack




Out There / In Here, vol. 6

Feature photo source: Kilian Jornet

We Are What We Do

On why we create and how to get there

Hey everyone,

This week’s theme is around the role of the individual in the larger context of society, and how one can come to define themselves.

Also, one writer’s account of overnight success. Just kidding, it’s been over 8 years, and the progress has been quite gradual.

Lastly, I turned 31 this past week. You’d think there might be big epiphanies after all these years of existence. But that’s not the case. At least for me anyway.

The boundary between 30 and 31 came to pass, and nothing perceptible really happened. I was flooded with a sense of sadness upon waking, got caught up in comparisons to a vague sense of where I thought I ought to be, rollicked in joy at all the years I (hopefully) have in front of me, and grappled with day-to-day existence type shit, like where to go for lunch and “I should really respond to that email.”

Opportunities

Salmon River Writing Workshop: The Human Wilderness Experience

Brendan Leonard is one of my favorite outdoor writers as he combines humor, vulnerability, and an adventurous spirit. This workshop offers 6 days on the Salmon River, covering 90 miles and what it takes to craft a compelling story.

What I’m Reading (& Watching)

Murmurations are an aerial ballet

The mysterious flights of the Common Starling are known as a “murmuration” and it is still unknown how the thousands of birds are able to fly in such dense swarms without colliding. This is from the same director as last week’s video.


We’re Here. You Just Don’t See Us.

I am constantly working to figure out how to make you acknowledge me as American, too. I refuse to be seen as poor and powerless, and I attempt to approach each day with a boldness and vulnerability that leaves an imprint on somebody. I continue to penetrate spaces where I’m not expected to be.

What narratives have you been told? How are they shaping your perception of yourself and what is possible?


Climbing Doesn’t Change You

The backlash to one of Kathy’s earlier posts (of which this is a rebuttal piece) is surprising. Since when could you not express the outdoors/ climbing/ your passion in romantic, sentimental language?

Failure gives you depth. It gives you mental tenacity. It shatters the expectations we often feel trapped within, the expectations that our perceptions of ourselves create. Exposing our failures lets us fearlessly show the world that we are human…. Nobody walks up the mountain to the top with a smile on their face the entire time, or without shedding a few tears, a little blood.”

I realized why I had shared it in the first place: to cultivate empathy and understanding not only for myself, but for others who might have had an experience

It was then that choosing vulnerability became an act of courage.


Art Is Commensurate with the Human Spirit

Art has but one principle, one aim, — to produce an impression, a powerful impression, no matter by what means, or if it be by reversing all the canons of taste and criticism.

Why do you create art? What impression are you hoping to make?


Longform Podcast #256: David Gessner

Great interview with an intelligent, open, and self-effacing writer.

The ambition got in my way at first. Because I wanted my stuff to be great, and it froze me up. But later on it was really helpful. I’m startled by the way people don’t, you know, admit [they care] … it seems unlikely people wouldn’t want to be immortal.


19: The True Story of the Yarnell Hill Fire

Simply brilliant writing and reporting.

Claire took the band and rolled it between her fingers and thought, What if someday this is all I have left? 

What if…

The Writing Life

Lessons from Eight Years of Writing an Adventure Blog

Buckle in, this might take awhile:

In my second year of pitching stories, I made $75 from one article. I moved to Denver to work at a small newspaper—but on the side, I kept pitching any outdoor publication I thought might pay. Almost all of them sent me rejections. In late 2006, John Fayhee at the Mountain Gazette liked a story I sent him enough to publish it and pay me $100. In mid-2007, I got a part-time job writing funny 100-word blogs for an outdoors website, at 15 cents a word, two to three blogs per week.

After almost six years of trying, I started getting magazine assignments, starting in early 2011 with a story I’d been pitching and had written for Climbing magazine.




Enjoy the round up?

Sign up for the newsletter on substack




Out There / In Here, vol. 5

Feature photo source: Outside Magazine

From a Single Cell to a Whole Lot More: Writing About Growth and Destruction

The ethics of exploration, plastic, plastic everywhere, and organic development

Hey everyone,

This week features larger narratives around life-and-death, the ethics of exploration, plastic, plastic everywhere, and the organic development of a climbing community.

There are also two pieces offering advice for pitching stories and, trying something new here, a log of my own pitches to shine some light into the process.

“Art is commensurate with the human spirit.” – Naturalist, John Burroughs

We all have a story to tell, how are you expressing your human spirit?

Opportunities

Travel writing in Croatia

Learn the fundamentals of travel writing for magazines and websites from professionals. Alex Crevar and Molly Harris are contributors to The New York TimesNational Geographic Travel, and Lonely Planet magazine.

$5,000 adventure grant

GearJunkies and NordicTrack are offering one lucky winner 5 grand to pursue a bike, hike/run, climb, or paddle trip.

What I’m Reading (& Watching)

A single cell become a complete organism

From Dutch director Jan van IJken, watch the alpine newt go from a single-celled zygote into the hatched larva.


What’s plastic doing to our bodies?

Plastic was once thought of as a long-lasting, coherent substance that didn’t make much difference to the environment outside of trash pile up. Now we know it continuously breaks down into microscopic pieces, with long-term consequences.

“A growing body of evidence suggests some chemicals commonly found in many plastics are associated with everything from breast and prostate cancer, to underdeveloped genitalia and low sperm count in men, to obesity.”


On facing the unexplored and the ethics of taking another step

Where Not to Travel in 2019, or Ever.

Kate Harris is a fantastic writer, who I only came across this week. I’ve been reading a bunch of her articles (they are all great) and am eager to start her book, Lands of Lost Borders: A Journey on the Silk Road.

“Chau’s escapade… was nothing more than a violation: he was just another person who believed that the world was his to do whatever he wanted in and with.”

Perhaps more headlines should have read: “Remote Community Faces Biological Terror Threat From U.S. Religious Extremist Killed by Local Authorities.”


How Miguel’s Pizza made the Red River Gorge

If you like climbing narratives that are not so much about climbing, this is an insightful peel-back-the-curtain style look at the history of Miguel’s Pizza, and the enigmatic man behind it all.

Miguel said, “Art becomes part of your ego… that got to me.” As Miguel recounted, the epiphany came when he drew a cartoon character lifting up the costume of an artist and getting inside. “You don’t need a costume to be a person; you just need to be yourself,” said Miguel. “I threw that outfit out and became who I am today: a pizza man.”

Photo source: The Walrus

Writing Advice

Advice from Nat Geo Editor at Large Norie Quintos

Norie offers tips on how, when and what to pitch:

“What’s the story? Why now? Where do you see it fitting in the outlet (what section or department)? And, why you? Stay pithy; aim for no more than a page.”

Also, something I’m probably under-appreciating:

“A rule of thumb: the earlier the better. A year ahead is not too early for a magazine feature story, nor a month ahead for a digital piece. And get to know the editorial cycle of your favorite outlets.”


A Freelance Writer’s Life: The Art of the Pitch

To the keen observer, you may recognize the author of this piece from the Opportunities section. Alex Crevar offers up his own tips for pitching from years of practice (and struggle).

“A writer must make an editor’s job easier. Full stop…

A salesman who hopes to earn a client knows who his client is; he knows what his client is looking for; and knows he must make the best pitch possible to sell his widget…

The simple question: why would an editor want to buy my widget over a similar widget being sold by Jane Doe?”

I take comfort in outlook #2. ¯\_(ツ)_/¯

The Log: My Freelance Writing Journal

I’ve started keeping a training journal to track my progress towards some big mountain goals I have this year. I like the idea of opening up the process and also using a public forum for some semblance of accountability.

So I’m sharing what I did this past week for pitching stories and writing.

Pitches:

  • Pitched three stories. One feature, one newsy story (see below), and one series of posts that will turn into just a one-off piece (also, see below). This is the first time I’ve pitched a feature story idea.
  • One newsy story accepted for online publication in a climbing magazine. I was hoping to be able to do a longer-form interview, so I need to figure out what this will look like.
  • The one-off piece came about from clarifying how I wanted to write the series with the editor. The timing is off for a series, so the editor decided to simplify and do a self-contained piece that is still timely.
  • Two story ideas were rejected by an outdoor magazine and a climbing magazine (pitched weeks ago). One was about gear reviews which didn’t really fit their typical review model, so that makes sense. I didn’t get feedback on the other story.

Published:

Personal Blog:

What do you think? Is sharing a recap of pitches interesting to you?




Enjoy the round-up?

Sign up for the newsletter on substack



Out There / In Here, vol. 4

Feature photo source: Climbing Magazine

An Italian Sabbatical & On Using What You Have to Tell Stories

Also, how adventure is really a mindset

This week centers around stories from people who decided to write their own adventure story, often by dramatically shifting their life’s path. The characters overcame self-doubts, fear, and other objections to find joy and understanding. Also super helpful tips on the very first things to think about when you start writing.



Opportunities

The Italian Sabbatical

Live like a local in the small village of Grottole. Four people, three months, one authentic rural experience.

Live and Write in Thailand

The Content Castle offers free accommodation + 2 meals/ day in exchange for writing 7,500 words per week (for their marketing clients).




What I’m Reading (& Watching)

Onwards and upwards

An uplifting video on turning 35, and all the beauty that comes with growing with family, friends, and the pursuit of what moves you.


On how to use what you have for a story

AC Shilton shares her story of transition from an endurance athlete to a farmer, and how that changed her perception of her own body.

“After giving up competitive running, cycling, and triathlon, I bought a farm in Tennessee. I didn’t know at the time how challenging—and life-affirming—growing my own food would be.”

How can you use your own struggles and redemption to tell a story?

On transporting human waste down the Colorado River and doing what you love

Sometimes it’s not about the money.

“Last year, according to a nationwide survey of incomes across the U.S., I made less money than a part-time doughnut fryer in Maryland and a hospital clown in New York.”

Fantastic writing and an excellent piece to dissect for storytelling.

How adventure is really a mindset

Tim Moss shares his week-long hitch-hiking adventure on a £100 budget.

“Too often we restrict ourselves, hold back on our dreams or rein in our aspirations with the perceived constraints of the world – time, commitments, lack of expertise or knowledge, money.”

What excuses might you be telling yourself?

Adventure travel predictions for 2019 

When thinking about your places in the travel writing world, it’s helpful to understand the larger context. ATTA shared their list of trends to look for in the coming years:

“The United Nations World Tourism Organization recently reported there were 1.4 billion international tourist arrivals in 2018, a 6 percent increase over 2017, and the organization predicts there will be a 3-4 percent increase in 2019”

“In 2017, the Global Wellness Institute reported only 7 percent of all leisure travel consisted of primarily wellness-focused trips, and adventure travel operators have an opportunity to fill this niche.”




On Writing

Former Guardian science editor, letters editor, arts editor and literary editor Tim Radford shares his tips for writing. Wide ranging insight and immediately practical.

Some highlights:

1. When you sit down to write, there is only one important person in your life. This is someone you will never meet, called a reader.

3. So the first sentence you write will be the most important sentence in your life.

10. So here is a rule. A story will only ever say one big thing.

11. Here is an observation. Don’t even start writing till you have decided what the one big thing is going to be, and then say it to yourself in just one sentence. 




The Arts

Illustration by Pete Lloyd

Say what you will, but Kerouac is one of my favorite authors. These illustrations by Pete Lloyd are fantastic.


Enjoy the round-up?

Sign up for the newsletter on substack




Out There / In Here, vol. 3
Main photo source: airbnb